Friskies® Signs ‘Spokescat’ Endorsement Deal with Grumpy Cat!! Cody is in an uproar!

While  Cody and I were reading email, we came across one from our friends at Purina letting us know that today, Friskies announced it has formally extended its relationship with internet cat sensation Grumpy Cat.  The two giants of the internet cat content space partnered in March when Grumpy Cat starred in a celebrity edition of the Friskies “Will Kitty Play With It?” online video game show series and national promotional media tour. Now, the two will work together for additional Friskies online programs and integrated opportunities.

Grumpy Cat doing what Grumpy Cat does....GRUMPY

Cody is in an uproar. He is beside himself. Thanks Friskies because he is now all over ME telling me how everything in life is "timing" and that if I had gotten off of my lazy behind and submitted HIS "grumpy" photo we could  be rolling in kibble, catnip and Friskies and raking in  the big time bucks right now, just like Grumpy Cat. You and I know that this is not true, but try explaining that to Cody!

"Hey Friskies!! How's THIS for GRUMPY!!??"

But no....our lives consist of scratching and clawing to make ends meet while  Grumpy Cat  will be appearing LIVE at  “The Friskies” Award Show to receive the highly-coveted Lifetime Achievement Award.  Cody is sooo jealous that Comedian Michael Ian Black will host the live show, and $25,000 in total cash prizes will be awarded to winners in various categories. Grumpy Cat will play a role in the show in addition to accepting the award. Fans may tune in to “The Friskies” at 7PM ET October 15 at www.thefriskies.com.

Cody knows that Friskies is a leading brand in internet cat culture. In addition to the “Will Kitty Play With It?” video series, the brand created a line of eight free tablet and mobile Games for Cats and apps available for download through App Stores for iOS and Android.

"Hey Friskies!!! Aren't I CUTE enough for ya???"

 Friskies also features DIY Homemade Cat Toys on Pinterest. The brand awarded its first major prizes for the best cat videos of the year in 2012 at “The Friskies,” which is like the OSCARS® for cat videos. The 2013 “The Friskies” Video Contest is underway.

Internationally famous for her pessimistic yet hilarious photo memes and viral videos, Grumpy Cat has a rabid fan base (don't they give shots for that?) that includes over one million Facebook fans, (must be nice!!) and wide appeal across social media. Grumpy Cat has also taken the real world by storm with a movie deal, (will it be called "Fifty Shades of Grumpy Cat"?)  a book on the New York Times bestseller list, a branded coffee drink, and an expanding line of merchandise, making Grumpy one of the biggest cat celebrities of all time.  That's it, rub it in why don't cha? 

For more information about Friskies and “The Friskies” awards for best internet cat videos of the year, please visit www.TheFriskies.com, like on Facebook at www.Facebook.com/Friskies or follow on Twitter at www.Twitter.com/Friskies.

For more information about Grumpy Cat, please like on Facebook at www.Facebook.com/TheOfficialGrumpyCat or follow on Twitter at www.Twitter.com/RealGrumpyCat or visit www.GrumpyCats.com

 oh and while you're at it, would you mind showing Cody some love on HIS Facebook page  and on Twitter?   Then maybe he will get off of my back!!

About Friskies

The Friskies® brand offers a complete line of great-tasting cat foods, including more than 60 wet, dry and treat varieties. Friskies is manufactured by Nestlé Purina PetCare, a global leader in the pet care industry. Nestlé Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestlé Purina PetCare is located at Checkerboard Square in St. Louis; Mo. Nestlé Purina PetCare is part of Swiss-based Nestlé S.A. – the world’s largest food company.

OSCARS® is a trademark of the Academy of Motion Picture Arts and Sciences. All other trademarks are owned by Société des Produits Nestlé S.A. or used with permission.



In full disclosure. I received no compensation for this blog post. Many thanks to Friskies/Purina for being good sports. I am a member of the Purina Cat Blogger panel and was asked if I would share the Grumpy Cat info with my readers. I asked if Cody could put HIS spin on it and they said yes. Thanks! Oh and Grumpy Cat, we DO love you.....sorta.....

Film Friday:Feeling "Frisky" about "The Friskies!!!

Hi every furry!! Happy Friday!

Many of you will remember that back on June 11th I told you about "The Friskies" video awards, and that they were  seeking submissions to find  the Best Cat Videos of 2013!

The winner of “The Friskies” has the  opportunity to win a $5,000 cash prize and a custom-made gold plated Friskies Catuette, and take part in the live Award Show in New York City this fall!

What is super cool is that this year I know not one, but TWO of the finalists!

The first is "Gracey" who is starring in:

The "Catventure" category and her video is:

"The Tiniest Tiger's Snow Adventure"


This video was entered by Joanne McGonagle of The Tiniest Tiger. You can vote for Gracey's video ONE TIME PER DAY UNTIL SEPTEMBER 16th, 2013. What is really cool is One Vote=one can of food for shelters!

TO VOTE FOR GRACEY CLICK HERE

Also in the running for a "Friskie" (and thankfully in another category) is Ann Marie Stelma Graff. Her video is one of the finalists in the Rescue Cat Category and is titled:

"I SEE YOU" 



You can also vote for Ann Marie's  video ONE TIME PER DAY UNTIL SEPTEMBER 16th, 2013. And remember: One Vote=one can of food for shelters!

TO VOTE FOR ANN MARIE'S VIDEO CLICK HERE

Mom and I wish them the BEST of LUCK!!!

Love, Cody

About Friskies

The Friskies® brand offers a complete line of great-tasting cat foods, including more than 60 wet, dry and treat varieties. Friskies is manufactured by Nestlé Purina PetCare, a global leader in the pet care industry. Nestlé Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestlé Purina PetCare is located at Checkerboard Square in St. Louis; Mo. Nestlé Purina PetCare is part of Swiss-based Nestlé S.A. – the world’s largest food company.

A Cat and his iPad-Semi-Wordless Wednesday

Winners! #Purina Presents the “Purr-fect Times of our Lives” Photo Contest! on Cat Chat!

Hi my furiends! This is Cody and today I present to you the WINNERS of the Purina Presents the  “Purr-fect Times of our Lives” Photo Contest!

This was a tough one I gotta admit.  Mom enlisted the help of Dad and I when selecting the winners. There was much hissing, biting, scratching and clawing, because there were a few that we disagreed with Dad on. What we ended up deciding to do, was to pick the winners based on how closely they conveyed how they incorporate their cats into the special times of their lives.
When picking the winners we all agreed upon choosing the photos that showed the most AUTHENTIC cat behavior, not photos like my Mom makes where she just takes photos and puts in some holiday graphics. We thought that this would be the fairest way to go. We wish everyone could have been a winner but unfortunately we were limited to selecting just FIVE.

So, now, here are our FIVE WINNERS (in NO particular order! There was NO WAY we were gonna go THERE!).

Here we have the handsome and mysterious "Charlie"
who is the kitty of one of the "Queens of Cats" herself,
Catsparella!
Catsparella told us that this is how Charlie likes to celebrate Valentine's Day!!

Our next winner is the BEAUTIFUL "Kallie"
she is the kitty of Shari  from Mom2aCat
Shari says "This was from a family Christmas about 3 years ago. I made Kallie a collar of stretchy sequined elastic and white lace that had gold in it."

From Connie of Tails from the Foster Kittens:
"This is how we celebrate Christmas. We unwrap gifts and let the paper fall all over the floor as the kitties can have some fun playing in it...We also have fun getting them in the mood for Christmas by decorating the tree to amuse them." Connie puts CAT TOYS on their tree! Since she could only submit one photo we unfortunately aren't displaying the tree :( 

This one Mom thought was particularly unique.
This is  "Trent", he is the kitty of Colleen from
CRichmanFreebies
Colleen and her husband recently
moved to a glorious home that is over 100 years old,
(a farm house type of a home.)
Colleen said "here is Trent celebrating his new home!"
Mom particularly liked the sentiment
of  this one,  so Dad was over-ruled. 

Is there EVER a photo contest that
Glogirly 
DOESN'T WIN?
Last but not least we have her
delightfully delicious orange tabby
"Waffles"
showing his American pride on
the 4th of July
Glogirly recently submitted a video
of the flying orange tabby
to "The Friskies 2013"  video contest
and we would be surprised
if she WASN'T a contender!!
We wish her good luck!

WHAT ARE THE WINNERS RECEIVING?

CONCATULATIONS TO ALL
AND WE HOPE YOU
ENJOY YOUR PRIZES!!
THANKS FOR PAWTICIPATING
IN OUR CONTEST!!
LOVE,
CODY, CAREN
AND DAD TOO!!!

Grumpy Cat Stars in #Friskies #WillKittyPlay with It?”

You knew that it would be coming! The Queen of "Grumpy",  (Grumpy Cat), who doesn't like ANYTHING is now a spokescat for  Friskies® !!


Back on February 21st we had a contest and told you about the  Friskies®
 campaign "Will Kitty Play With It?"  and as far as Cody's involvement...it was an epic fail!

Will Grumpy Cat aka Tardar Sauce be any different?

In the first video, Grumpy cat makes a cameo appearance

 with an adorable Tabby Kitty named "Fidget"

In the second video, Grumpy Cat is the FIRST celebrity cat being presented with household objects to see if "Will Grumpy Cat Play With It?" What do YOU think happened?




All I can say is I am now PROUD to say that Cody's lack of wanting to "Play With It" was shared by some awfully good company!!



The videos featuring Grumpy Cat can be found on
 FriskiesFacebook page and Friskies’ YouTube channel




In Full Disclosure: I was not compensated for this post. I am one of a clowder of cats in the Purina Cat Blogger Panel. I was contacted to see if I would share these videos. It was my pleasure to do so!

Winners! "Will Kitty Play With It?"

Thanks to everyone who entered our give-away !!

The winners, (as chosen by www.random.org) of:

ARE: 

HPO

MOMM

MAXWELL, FARADAY & ALLIE

ELIZABETH B.

CONNIE

GLOGIRLY

THE CAT GUY

WE ARE FUR EVERYWHERE 

HILARY

KATIE AND COCCOLINO

CRAZYKITTYKAT 1

COLEHAUS CATS

CHERI OF WILDCATWOODS

LAYLA

KATNIP LOUNGE

DEB BARNES

RUMPYDOG

SHELTER-CATS-.COM

MOM2aCAT

OUI OUI

Friskies has a new interactive video game show for cats: Twenty lucky readers will win their own #willkittyplay kit!

We all know the frustration we experience when we bring home a new toy for our finicky friends and they rush straight for the BOX or for some other obscure item lying on the floor such as pens, paper clips, rubber bands, you know, things that you DIDN'T purchase for them to play with!

Understanding how the felines in our lives think, the  folks at Friskies are at it again!  Ever on the cutting-edge, they devised a kit which contains  common household items such as spoons, crumpled paper, paper cups, yarn, etc. to answer the age old question "Will Kitty Play With It?"

Friskies recorded videos of cats playing with various household items the first of which appeared on February 15th and you can see it right here:

The remaining videos of the series can be seen on the Friskies Facebook Page by clicking here and other DIY toys will be available for viewing on the Friskies Pinterest page  on their  DIY Homemade Cat Toys board.

Friskies even had their cat blogger panel get in on the fun! We were sent a "Will Kitty Play With It?" kit that contained a purple box, magic marker, red plastic cup, string and paper to crumble. We received an instruction sheet and were on our way to see if our kitties would "play with it!"

I had a nagging feeling about testing these items with Cody. Why? Being the laziest and often most uncooperative cat (when it comes to videos) what do YOU think happened? Check these out...and if nothing else you should get a laugh at my miserable video skills!



Think your cat(s) will do better than Cody? Friskies wants you to find out! They have generously offered 20 "Will Kitty Play With It" kits for my readers!

If you would like one, leave a comment on this post telling me what unusual household object your cat(s) like to play with! Give-away is open to U.S. ONLY and starts now and will end on Tuesday, February 26th at 5pm ET. Be sure I have a way to contact you if you are one of the lucky winners! Winners will be chosen by www.random.org and will be announced Wednesday, February 27th.

Good luck!!!!!!!!!!!




I was not compensated for this post. I was sent a "Will Kitty Play With It?" kit to review and share with my readers. All opinions are mine and Cody's!

“CATIFY YOURSELF” with FRISKIES !!

If you’ve ever wondered what you or your friends and family would look like as cats, download the new Friskies® “Catify Yourself” app and start creating, posting and sharing your funny Cat-ified photos with friends and family today.

A leader in apps and tablet games for cats and humans, the new, free Friskies “Catify Yourself” app allows you to send photo messages to your friends from a cat-like you. The iPhone app is easy to use and free from the App store now. You can also use “Catify Yourself” on the Friskies Facebook page. Start Cat-ifying, and share your photos on the Friskies Facebook page for the opportunity for your photo to become the Friskies “Catify Photo of the Day.”

I have often thought that I look like a cat. Throughout the years people have even told me that my clear green eyes appear to be "cat-like". Only problem was that I didn't have the fur to go with it! When the people at Friskies emailed me about "Catify Yourself" I couldn't wait to give it a go! I did mine from the Friskies Facebook page.

Now I can look like Cody!!

Watch the  ‘how-to’ video, or just get started by choosing one of the cat background templates. The background templates feature cats with toys or in playful poses. And just in time for the holidays, Friskies® offers special holiday-themed templates for those ready to take Cat-ification to a very merry place by surprising their friends and family with Cat-ified holiday e-greetings.

Once you’ve chosen a template, take a photo of yourself or choose one from your camera roll, and add a caption from the list. Friskies offers dozens of funny captions to fit a variety of expressions and situations including “Awkward,” “Somebody a grouchy bear today?” “I’ll explain later,” “Can you pick up some paper towels on the way home?” and “Do you feel as good as I look?” With so many possible combinations of fun backgrounds, quirky captions and your photos, final Cat-ified photos can range from hilarious to cute to just plain strange.

“Cats have incredible sensory abilities and playful imaginations. We’re fascinated by them, and this app lets us have fun with the idea of what it would be like to be cats for a while, at least in photos, and share those photo moments with family and friends,” said Shawn Brain, assistant brand manager for Friskies. “We’ve enjoyed a lot of laughs creating Cat-ified images of ourselves, but seeing people’s reactions when they receive Cat-ified photos is just as much fun. We can’t wait for people to try it out and start sharing.”

In addition to sharing with family, friends, and on Facebook with Friskies, images created with the “Catify Yourself” app make great mobile phone wallpaper or social media profile pictures.  Create and upload photos to share with us anywhere you’d use a photo of yourself, including Facebook, Twitter, Google Plus and even LinkedIn.

What are ya waiting for?
Go and check it out!!

Friskies offers a variety of free tablet and mobile games and apps for cats and humans, including “Cat Fishing” for cats on iPhone and Android mobile and tablet platforms, and “You vs. Cat,” the first Friskies game you can play with your cat, for Android and iPhone tablets. For more information about Friskies Games for Cats, search your App Store for “Friskies” and please visit www.GamesforCats.com.

About Friskies

The Friskies® brand offers a complete line of great-tasting cat foods, including more than 60 wet, dry and treat varieties. Friskies is manufactured by Nestlé Purina PetCare, a global leader in the pet care industry. Nestlé Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestlé Purina PetCare is located at Checkerboard Square in St. Louis; Mo. Nestlé Purina PetCare is part of Swiss-based Nestlé S.A. – the world’s largest food company. All trademarks are owned by Société des Produits Nestlé S.A. or used with permission.

In full disclosure: I was not compensated for this post. I am a member of the Purina Cat Blogging Panel and was happy to share this information!

Photo Contest! "Walkin' in a Kitty Wonderland" with Purina!!

To be sung to the tune of Winter Wonderland:

Cameras click, are ya listenin'?

In the lane, snow is glistenin,

A beautiful sight,

You could win some  Fancy Feast and Friskies that's right!

"Walkin' in a kitty wonderland!"

Oh! Hi everyone, it's Cody and ya  caught me mid trill! I am so happy that you stopped by today! I told ya that December was gonna be a purrfectly FUN month!  All sorts of things for you to win! You thought I was pullin' your furry little legs now didn't ya? Well! I wasn't!

Yesterday I asked you about your holiday traditions and so many of you have shared! Mom and I are lovin' reading about everything that all of you kitties hold dear during the holiday season.

 Today, I want to talk to  you about DECORATING! You see, being a Jewish kitty it's kinda boring for me around the holidays. You can only do so much with Chanukah decorations ya know? You have the Menorah...and...the Menorah....and...then there's the.... MENORAH! You get my drift!  As a Purina Pet Blogger, I am happy to tell you that the folks  at Purina Purr have provided great holiday decorating tips for decorating challenged kitties like myself and for those kitties that know a thing or two about stringin' the lights!

 My furiends at Purina are always up to somethin' and this year they are really putting the "HO-HO-HO" in your HOLIDAY! Based on the great holiday decorating tips,  Purina, along with our furiends at Petco where I just happen to have been adopted from, but I digress, have created the:

  So 2-leggers, I'm talkin' to YOU now! What Mom and  I want to see is how YOU incorporate YOUR KITTIES into your holiday decorating!!

This contest has a SUPER SHORT SUBMISSION DEADLINE! Here is what ya need to do!

1)  Email a photo to my Mom and I showing how YOU  incorporate YOUR KITTIES into your  holiday decorating! (NO PHOTOSHOPPED photos please! We want the REAL DEAL!) Email the photo to: cgittleman at mi dot rr dot com BY  SUNDAY, DECEMBER 9TH at 5PM EST. (With Purina Photo Contest as the subject).

2) You must also include your COMPLETE NAME AND SHIPPING ADDRESS (AND PHONE NUMBER) with your ENTRY...AND...a line of copy that grants Nestle Purina permission to ship a prize to your house should you win. (As if you would turn it away..but that is the RULE!)

3) You must be aware that submission of your photo grants CAT CHAT, Nestle Purina PetCare Company, Petco Animal Supplies Stores, Inc. and its agents the right to publish, use, adapt, edit and/or modify such photo in any way, in any and all media, without limitation, and without consideration to you. 

Being the intelligent kitties that you are, I know you won't pass the word on to your 2-leggers about this contest until you find out WHAT'S IN IT FOR YOU? Well...read on! Mom and I will pick the TOP FIVE PHOTOS from those that we receive, and from those we will also pick a GRAND PRIZE WINNER! What FUN this is gonna be!! Yesss...I said there would be:

PRIZES!!

GRAND PRIZE WINNER will have their photo added to a special holiday photo album on the Petco Facebook page on DECEMBER 14TH that will feature ALL OF THE WINNERS from the Purina Blogger Community's contest!!  The Petco Facebook page ( currently has 1.9 million "likes" but who's counting? MOL!) The GRAND PRIZE WINNER  will also receive:

• A Fancy Feast Holiday ornament
• A coupon for a free variety pack of Friskies or Fancy Feast-a $15 value (only good at Petco) 

THE FOUR RUNNERS UP WILL RECEIVE:

• A coupon for a free variety pack of Friskies or Fancy Feast- a $15 value (only good at Petco)
• FIVE coupons for a free can of Friskies or Fancy Feast (only good at Petco)

When will the winners be announced? I'm glad you asked that! We have to keep our mouths covered with our paws until the Petco photo album goes live on DECEMBER 14th and then...AND ONLY THEN...will we announce OUR WINNERS!!! 

So keep those laser eyes lit on December 14th and watch for a blog post from Mom and I announcing the winners AND we will showcase their photos on our blog!

Now....where was I?

Cameras click, are ya listenin'?
In the lane, snow is glistenin',
A beautiful sight,
You could win some  Fancy Feast and Friskies that's right!
"Walkin' in a kitty wonderland!"

CAT VIDEO CONTEST! Friskies Presents The MAJOR Award for Best New Internet Cat Videos of 2012!! And the WINNERS of the PURINA® BE HAPPY™ T-Shirt Contest!!

Contest Overview

The call for entries is open now through October 12 at www.TheFriskies.com. Up to Twelve finalists will be chosen for the judging and public voting phase in October, and winners will be announced in November. Each finalist will receive a one-year supply of Friskies cat food, and an original Friskies cat statue, the “Cat-uette.” The grand prize winner receives $15,000 and the honor of “Best Video,” and four category prize winners receive $2,500. The Cat-egories include:

Catness: The essence of cat behavior – moments of pure cat awesomeness

Catcom: Your cat in a humorous situation

Catventure: An indoor cat adventure

Catch All: For entries that don’t fit into one of the other categories

Entries must be original videos no longer than three minutes. Videos will be judged on originality, overall artistic impression, cinematography, technical production, audience appeal and entertainment quality, cat playfulness or quirks, sense of a story being told, and portraying cat’s perspective. 

Contest Judges

For a contest of this magnitude, Friskies recruited a highly-qualified panel to judge the finalists’ videos. The judges hail from acclaimed professional backgrounds in art design, various aspects of the film industry, and cat lifestyle media:

Wayne White: Iconic folk artist, original set designer for Pee Wee’s Playhouse and star of this fall’s acclaimed documentary Beauty is Embarrassing.

Michael Showalter: Actor, comedian, cat humorist, and professor at NYU’s Tisch School of the Arts known for co-writing the cult hit Wet Hot American Summer and as a member of the sketch comedy trio Stella.

Tim League: Film industry trendsetter known for founding Alamo Drafthouse Cinemas, Rolling Roadshow and Fantastic Fest, the largest genre film festival in the nation. 

Karen Nichols: Managing editor of award-winning online cat lifestyle magazine Mousebreath, and Internet cat video creator and aficionado.

Cat Shelters Nationwide To Benefit

The best Internet cat video stars and their directors aren’t the only winners of “The Friskies.” The contest is possible in part because many rescue cats have found happy homes…with owners who love sharing videos of their cats’ awesomeness on the Internet.

Based on numbers of entries, views and votes, Friskies will donate up to 250,000 cans of cat food to shelters and rescue organizations across the country. Twenty-five cat charity organizations each may receive 10,000 cans of Friskies cat food by the end of this year. Visit www.TheFriskies.com for more information about the charities, and the many ways to become part of “The Friskies.”

Contest Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. Open to legal residents of the 50 United States and D.C., 18 years of age or older at the time of entry (19 years of age or older if a resident of AL or NE.) Entry period ends at 12:00:01 p.m. ET on 10/12/12. See Official Rules at www.TheFriskies.com. Sponsored by Nestlé Purina PetCare Company, Checkerboard Square, St. Louis, MO.

About Friskies

The Friskies® brand offers a complete line of great-tasting cat foods, including more than 60 wet, dry and treat varieties. Friskies is manufactured by Nestlé Purina PetCare, a global leader in the pet care industry. Nestlé Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American 

NOW....we present the WINNERS of our 

PURINA® BE HAPPY™ 

PURINA BE HAPPY T-SHIRT CODE CONTEST!

LAYLA  click on her name to visit her blog!

SAMMY click on his name to visit his blog!

MARG click on her name to visit her blog!

TEXAS click on the name to visit their blog!

CSTIRONKAT has no blog! lol



CONCATULATIONS! We realize there were too many "hoops" to jump through for this contest, so we picked winners using www.random.org from all eligible comments! I will be contacting you with your T-shirt codes! Have a great day!


We received no compensation for this post. We are members of the Purina Cat Blogger Panel and were given this information to share with our readers! Good luck to all who enter!

FRISKIES® LAUNCHES “YOU VS. CAT,” THE FIRST EVER DUEL-SPECIES TABLET GAME

Am I the ONLY person on the planet who DOESN'T have an iPad?  I must be!

CATS have iPads and I don't, go figure!

Seeing this new app that Friskies just launched is making me strongly consider finally breaking down and buying one. 

Humans have long been the dominant species when it comes to gaming, but Friskies^® introduces a new contender: the cat.  While humans are wasting time bragging about who’s got game, cats are in the zone at home perfecting their paw-eye coordination.

 

Furthering its status as the leader in cat gaming, the Friskies brand ignites speculation about which species reigns supreme with the introduction of the first duel-species tablet game, “You vs. Cat,” available for iPad and iPad2 tablet devices.

“You vs. Cat” is the first tablet game designed for two players – one human and one cat – to bring big-time competition to playtime.  It’s on starting today – download the free game for you and your cat at YouvsCat.com and iTunes, and start playing together like never before.

Cat-like reflexes will be put to the test when the human player launches up to five playing pieces onto the field where they tumble, collide, and bounce around. By keeping an eye on the playing field, the cat scores one point for each piece captured with deft paw maneuvers and swift taps on the screen. The gamer with the fastest paws – or fingers – wins the ultimate showdown and top gamer status as your household’s “You vs. Cat” champion. What I wouldn't give to challenge Cody to a game! I am sure he would win!

Friskies is keeping score of matches through the You vs. Cat World-Wide Leaderboard. This automatic scoreboard uploads game points in real time from iPads connected to the Internet. See the Leaderboard and track worldwide cat gaming domination at YouvsCat.com.

“After such positive response to last year’s launch of several Friskies tablet games and apps for cats, we wanted to just keep pushing the play button. ’You vs. Cat’ takes the fun of feeding cats’ senses through play to a completely new level,” said Alison Coburn, Friskies Assistant Brand Manager. “With this new game we’re continuing to inspire curiosity and discovery beyond mealtime and bring something completely new to the world of cat play.”

Buddy the Top Cat Gamer Challenges College Mascots

Buddy vs. The World

Humans aren’t the only species vying for gaming supremacy when it comes to “You vs. Cat.” During the height of college basketball season, Friskies’ top cat gamer, Buddy, trained to challenge the biggest gamers of them all – college mascots – to a little friendly duel-species competition.

Buddy fearlessly faced off against bear, horse and bird mascots for a round of “You vs. Cat, “and Friskies has the instant replay highlights to prove it. See who took home the win by watching the video at YouvsCat.com or right here!

Friskies offers a variety of computer and tablet games and apps for cats, humans…and now cats and humans. GamesForCats.com launched in 2011 featuring popular games including Cat Fishing^® and Party Mix Up^®, which have been played more than 500,000 times.  To learn more please visit www.YouvsCat.com or www.Facebook.com/Friskies. 

About Friskies^®

The Friskies® brand offers a complete line of great-tasting cat foods, including more than 60 wet, dry and treat varieties that help cats enjoy multiple sensory experiences. Friskies feeds the senses beyond mealtime to inspire curiosity and discovery. Friskies is manufactured by Nestlé Purina PetCare, a global leader in the pet care industry. Nestlé Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestlé Purina PetCare is located at Checkerboard Square in St. Louis; Mo. Nestlé Purina PetCare is part of Swiss-based Nestlé S.A. – the world’s largest food company. For more please visit Friskies on Facebook at www.Facebook.com/Friskies.

Cody and I were not compensated for this post. Darn! We would love an iPad lol. We are members of the Purina Cat Blogger Panel.

Friskies® Tasty Treasures™ Pays Tribute To the Most Influential Cats on the Web With A 640-Pound Cheese Sculpture

 A cat paws the keys of a piano and 20 million online views later, she’s a well-known performer. Another curious feline learns to flush the toilet so he can confirm if the water drains counter-clockwise, resulting in joy for more than five million viewers. Cats are quickly dominating the Web – in fact, they’re the “Big Cheeses” of the Internet. To celebrate the launch of Tasty Treasures™, a new variety of wet cat food featuring the taste of cheese, Friskies® commissioned a golden cheese sculpture of these feline champions of the Internet.

Friskies appointed master cheese carver Troy Landwehr from Wisconsin, our nation’s cheese capital, to hand craft the unique cheese sculpture. Using a 640-pound block of Wisconsin cheddar cheese, Landwehr’s carving depicts four iconic Internet cats engaged in the various activities that made them famous: Standing Cat, Nora the Piano Cat, Gizmo the Flushing Cat and Monorail Cat. Surpassing online video competition with a “new breed” of viral video content, these cats share a combined 30 million online views.

Troy Landwehr master cheese carver and I Can Has Cheezburger's  "Big Cheese!"

The cheese sculpture was unveiled on Saturday, March 12, at I Can Has Cheezburger’s “The Internet is Serious Business” party at South by Southwest Interactive. Through sites like I Can Has Cheezburger, owners share their cats’ wonderfully dynamic personalities with millions of viewers every day.

“Cats have always brought smiles to their owners’ faces, and now owners are sharing these fun moments online, which is why Friskies was delighted to partner with I Can Has Cheezburger to celebrate the growing popularity of cats on the Web by showcasing the ‘Big Cheeses’ in a playful way,” said Aaron Williams, Assistant Brand Manager of Friskies. “Because our research tells us that many cats like cheese, we thought the cheese sculpture was a perfect way to acknowledge these high-profile felines and our new cheese-flavored product at the same time.”

"Big Cheeses Of The Internet"

In a recent surveyi of 738 cat owners conducted on behalf of Friskies, 46 percent said their cats like the flavor of cheese. Three in five said they would serve their cats food made with cheese. The online survey took place in February 2011.

i The survey results are from an online omnibus of 738 cat owners conducted by Opinion Research Corporation. The online omnibus study is conducted twice a week among a demographically representative U.S. sample of 1,000adults 18 years of age and older. Interviewing for these surveys was completed on January 31-February 1 and February 3-4, 2011. The margin of error is +/- 3.6%.

“We developed Tasty Treasures to bring new excitement and something a little unexpected to cats’ mealtime,” said Williams. “The bursts of color and the taste of cheese in every bite make Tasty Treasures a fun experience that stimulates cats’ senses and satisfies their hunger for variety.”


Available nationwide for a suggested retail price of $0.52, Friskies Tasty Treasures are 100 percent complete and balanced nutrition for cats of all ages and available in four new wet product line SKUs: With Turkey and Cheese in Gravy; With Chicken and Cheese in Gravy; With Ocean Fish, Tuna, & Cheese in Gravy; and With Chicken, Tuna & Cheese in Gravy.

About Friskies®

Friskies® offers a complete line of great-tasting cat foods, including more than 60 wet, dry and treat varieties that help cats enjoy multiple sensory experiences. Friskies is manufactured by Nestlé Purina PetCare, a global leader in the pet care industry. Nestlé Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestlé Purina PetCare is located at Checkerboard Square in St. Louis, Mo. Nestlé Purina PetCare is part of Swiss-based Nestlé S.A. – the world’s largest food company.

Troy Landwehr master cheese carver