Friskies® Signs ‘Spokescat’ Endorsement Deal with Grumpy Cat!! Cody is in an uproar!

While  Cody and I were reading email, we came across one from our friends at Purina letting us know that today, Friskies announced it has formally extended its relationship with internet cat sensation Grumpy Cat.  The two giants of the internet cat content space partnered in March when Grumpy Cat starred in a celebrity edition of the Friskies “Will Kitty Play With It?” online video game show series and national promotional media tour. Now, the two will work together for additional Friskies online programs and integrated opportunities.

Grumpy Cat doing what Grumpy Cat does....GRUMPY

Cody is in an uproar. He is beside himself. Thanks Friskies because he is now all over ME telling me how everything in life is "timing" and that if I had gotten off of my lazy behind and submitted HIS "grumpy" photo we could  be rolling in kibble, catnip and Friskies and raking in  the big time bucks right now, just like Grumpy Cat. You and I know that this is not true, but try explaining that to Cody!

"Hey Friskies!! How's THIS for GRUMPY!!??"

But no....our lives consist of scratching and clawing to make ends meet while  Grumpy Cat  will be appearing LIVE at  “The Friskies” Award Show to receive the highly-coveted Lifetime Achievement Award.  Cody is sooo jealous that Comedian Michael Ian Black will host the live show, and $25,000 in total cash prizes will be awarded to winners in various categories. Grumpy Cat will play a role in the show in addition to accepting the award. Fans may tune in to “The Friskies” at 7PM ET October 15 at www.thefriskies.com.

Cody knows that Friskies is a leading brand in internet cat culture. In addition to the “Will Kitty Play With It?” video series, the brand created a line of eight free tablet and mobile Games for Cats and apps available for download through App Stores for iOS and Android.

"Hey Friskies!!! Aren't I CUTE enough for ya???"

 Friskies also features DIY Homemade Cat Toys on Pinterest. The brand awarded its first major prizes for the best cat videos of the year in 2012 at “The Friskies,” which is like the OSCARS® for cat videos. The 2013 “The Friskies” Video Contest is underway.

Internationally famous for her pessimistic yet hilarious photo memes and viral videos, Grumpy Cat has a rabid fan base (don't they give shots for that?) that includes over one million Facebook fans, (must be nice!!) and wide appeal across social media. Grumpy Cat has also taken the real world by storm with a movie deal, (will it be called "Fifty Shades of Grumpy Cat"?)  a book on the New York Times bestseller list, a branded coffee drink, and an expanding line of merchandise, making Grumpy one of the biggest cat celebrities of all time.  That's it, rub it in why don't cha? 

For more information about Friskies and “The Friskies” awards for best internet cat videos of the year, please visit www.TheFriskies.com, like on Facebook at www.Facebook.com/Friskies or follow on Twitter at www.Twitter.com/Friskies.

For more information about Grumpy Cat, please like on Facebook at www.Facebook.com/TheOfficialGrumpyCat or follow on Twitter at www.Twitter.com/RealGrumpyCat or visit www.GrumpyCats.com

 oh and while you're at it, would you mind showing Cody some love on HIS Facebook page  and on Twitter?   Then maybe he will get off of my back!!

About Friskies

The Friskies® brand offers a complete line of great-tasting cat foods, including more than 60 wet, dry and treat varieties. Friskies is manufactured by Nestlé Purina PetCare, a global leader in the pet care industry. Nestlé Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestlé Purina PetCare is located at Checkerboard Square in St. Louis; Mo. Nestlé Purina PetCare is part of Swiss-based Nestlé S.A. – the world’s largest food company.

OSCARS® is a trademark of the Academy of Motion Picture Arts and Sciences. All other trademarks are owned by Société des Produits Nestlé S.A. or used with permission.



In full disclosure. I received no compensation for this blog post. Many thanks to Friskies/Purina for being good sports. I am a member of the Purina Cat Blogger panel and was asked if I would share the Grumpy Cat info with my readers. I asked if Cody could put HIS spin on it and they said yes. Thanks! Oh and Grumpy Cat, we DO love you.....sorta.....

Grumpy Cat Stars in #Friskies #WillKittyPlay with It?”

You knew that it would be coming! The Queen of "Grumpy",  (Grumpy Cat), who doesn't like ANYTHING is now a spokescat for  Friskies® !!


Back on February 21st we had a contest and told you about the  Friskies®
 campaign "Will Kitty Play With It?"  and as far as Cody's involvement...it was an epic fail!

Will Grumpy Cat aka Tardar Sauce be any different?

In the first video, Grumpy cat makes a cameo appearance

 with an adorable Tabby Kitty named "Fidget"

In the second video, Grumpy Cat is the FIRST celebrity cat being presented with household objects to see if "Will Grumpy Cat Play With It?" What do YOU think happened?




All I can say is I am now PROUD to say that Cody's lack of wanting to "Play With It" was shared by some awfully good company!!



The videos featuring Grumpy Cat can be found on
 FriskiesFacebook page and Friskies’ YouTube channel




In Full Disclosure: I was not compensated for this post. I am one of a clowder of cats in the Purina Cat Blogger Panel. I was contacted to see if I would share these videos. It was my pleasure to do so!