While Cody and I were reading email, we came across one from our friends at Purina letting us know that today, Friskies announced it has formally extended its relationship
with internet cat sensation Grumpy Cat. The
two giants of the internet cat content space partnered in March when Grumpy Cat
starred in a celebrity edition of the Friskies “Will Kitty Play With It?”
online video game show series and national promotional media tour. Now, the two
will work together for additional Friskies online programs and integrated
opportunities.
![]() |
Grumpy Cat doing what Grumpy Cat does....GRUMPY |
![]() |
"Hey Friskies!! How's THIS for GRUMPY!!??" |
But no....our lives consist of scratching and clawing to make ends meet while Grumpy Cat will be appearing LIVE at “The Friskies”
Award Show to receive the highly-coveted Lifetime Achievement Award. Cody is sooo jealous that Comedian Michael Ian Black will host the live
show, and $25,000 in total cash prizes will be awarded to winners in various
categories. Grumpy Cat will play a role in the show in addition to accepting
the award. Fans may tune in to “The Friskies” at 7PM ET October 15 at www.thefriskies.com.
Cody knows that Friskies is a leading brand in internet cat culture. In addition to the
“Will Kitty Play With It?” video series, the brand created a line of eight free
tablet and mobile Games for Cats and apps available for download through App
Stores for iOS and Android.
Friskies also features DIY Homemade Cat Toys on Pinterest. The brand awarded its first major prizes for the best cat videos of the year in 2012 at “The Friskies,” which is like the OSCARS® for cat videos. The 2013 “The Friskies” Video Contest is underway.
![]() |
"Hey Friskies!!! Aren't I CUTE enough for ya???" |
Friskies also features DIY Homemade Cat Toys on Pinterest. The brand awarded its first major prizes for the best cat videos of the year in 2012 at “The Friskies,” which is like the OSCARS® for cat videos. The 2013 “The Friskies” Video Contest is underway.
Internationally famous for her pessimistic yet hilarious photo memes
and viral videos, Grumpy Cat has a rabid fan base (don't they give shots for that?) that includes over one
million Facebook fans, (must be nice!!) and wide appeal across social media. Grumpy Cat has also
taken the real world by storm with a movie deal, (will it be called "Fifty Shades of Grumpy Cat"?) a book on the New York Times
bestseller list, a branded coffee drink, and an expanding line of merchandise,
making Grumpy one of the biggest cat celebrities of all time. That's it, rub it in why don't cha?
For more information about Friskies and “The Friskies” awards for best
internet cat videos of the year, please visit www.TheFriskies.com, like on Facebook at www.Facebook.com/Friskies
or follow on Twitter at www.Twitter.com/Friskies.
For more information about Grumpy Cat, please like on Facebook at www.Facebook.com/TheOfficialGrumpyCat
or follow on Twitter at www.Twitter.com/RealGrumpyCat
or visit www.GrumpyCats.com
oh and while you're at it, would you mind showing Cody some love on HIS Facebook page and on Twitter? Then maybe he will get off of my back!!
oh and while you're at it, would you mind showing Cody some love on HIS Facebook page and on Twitter? Then maybe he will get off of my back!!
About Friskies
The Friskies® brand offers a complete line of great-tasting cat foods,
including more than 60 wet, dry and treat varieties. Friskies is manufactured
by Nestlé Purina PetCare, a global leader in the pet care industry. Nestlé
Purina PetCare promotes responsible pet care, humane education, community
involvement and the positive bond between people and their pets. The North
American headquarters for Nestlé Purina PetCare is located at Checkerboard
Square in St. Louis; Mo. Nestlé Purina PetCare is part of Swiss-based Nestlé
S.A. – the world’s largest food company.
OSCARS® is a trademark of the Academy of Motion Picture Arts and
Sciences. All other trademarks are owned by Société des Produits
Nestlé S.A. or used with permission.
In full disclosure. I received no compensation for this blog post. Many thanks to Friskies/Purina for being good sports. I am a member of the Purina Cat Blogger panel and was asked if I would share the Grumpy Cat info with my readers. I asked if Cody could put HIS spin on it and they said yes. Thanks! Oh and Grumpy Cat, we DO love you.....sorta.....
In full disclosure. I received no compensation for this blog post. Many thanks to Friskies/Purina for being good sports. I am a member of the Purina Cat Blogger panel and was asked if I would share the Grumpy Cat info with my readers. I asked if Cody could put HIS spin on it and they said yes. Thanks! Oh and Grumpy Cat, we DO love you.....sorta.....