Monday, February 6, 2012


Friskies® Goes Live with Custom-Built Sensory Experience for Rescue Cats

Hi everyone!!  Happy Monday and boy do I ever have FUN in store for you!  I was so excited when the people at Friskies contacted Mom and I and asked if we wanted to tell you about this most SPECIAL  PLAYHOUSE!! Imagine a colorful, one-of-a-kind residence complete with a built-in pond, custom aquarium and touch screen floor. It’s an indoor playground – with a twist:  the residents are cats. How cool is that???

Starting today, Friskies® hosts 10 cats for two weeks in the Friskies® Plus™ Playhouse, the ultimate play space for cats, broadcast live daily on the Friskies Facebook page. The Playhouse offers the Friskies Facebook community unique interactive opportunities to tune in, interact with the cats, and help create the imaginative environment.

“Friskies is always looking for new ways to enhance play experiences for cats,” says Alison Coburn, assistant brand manager for Friskies. “We’re asking our Friskies Facebook community to join us in this one-of-a-kind engagement opportunity to help create a space as amazing as the cats that will live there for the next two weeks. They can tune in daily to see how the cats respond to their choices in real-time, and find new inspiration for play with their own cats. And we hope they’ll be inspired to help ensure these cats and many more find forever homes.”

The 10 cats living in the two-room Friskies Plus Playhouse are part of the MeoowzResQ network of foster cats available for adoption. MeoowzResQ is a non-profit cat rescue and adoption organization serving the Orange County region of Southern California. MeoowzResQ is part of the network of animal rescue and adoption organizations. MeoowzResQ helps find permanent homes for hundreds of cats each year.

The participating cats were selected based on a variety of factors, including personality and age.  I know all about personality cause I am loaded with it! The Playhouse features are based on maximizing opportunities for cat play.
Quote taken from

Certified Animal Behavior Consultant and cat behavior expert Pam Johnson-Bennett worked with Friskies to help recommend design themes and elements for the Playhouse cats. 

“Cats are high sensory animals,” says Johnson-Bennett. “Friskies has created a play space inspired by cats’ imaginations and natural curiosity and discovery. It’s designed to enhance their daily sensory experiences by incorporating texture, light, movements, heights and many details.”

The feline housemates will enjoy a large built-in aquarium, touch floor to play Friskies® Games for Cats and many unique climbing spaces. Each day “extras,” or new engagement features, will be added to the Playhouse based on input from the Friskies Facebook community. Extras up for vote may include a large climbing tree, tunnel system and bubble machine. Final decisions will depend on Facebook community votes.

Friskies is working with television production company Zodiak USA to produce the Playhouse program. Anyone who visits the Friskies Facebook page may watch the cats in the Playhouse live from 3 p.m. to 6 p.m. EST/noon to 3 p.m. PST, every day, February 6 through February 19. If consumers miss the live window or just want to see more, they may visit the Friskies YouTube channel to watch daily highlights and recap videos.

The Friskies Facebook community gets to play too: in addition to helping choose new extras to add to the Playhouse and watching the cats; consumers may interact with the cats. The Friskies Plus Play Live feature offers three mechanical toys for users to select to operate four fully movable and zoomable cameras. Friskies Plus Play Live gives fans the ability to “play” with real cats in real time. It’s a modified version of iPet Companion, created by AliceVISION™, which says its free app boosts adoptions, donations and sponsorships in pet rescue and adoption shelters worldwide. The Friskies Plus Play Live feature will be active on Friskies Facebook page during the Playhouse daily broadcast from 3 p.m. to 6 p.m. EST/noon to 3 p.m. PST daily  February 6 through February 19.

To watch the Friskies Playhouse cats live, or interact with them using the Friskies Plus Play Live feature, please visit To view highlights and video clips from the Playhouse, please visit

About Friskies®
Friskies® offers a complete line of great-tasting cat foods, including more than 60 wet, dry and treat varieties that help cats enjoy multiple sensory experiences. Friskies® Plus™ wet cat food is available nationwide in six varieties. Friskies Plus helps support clear, healthy vision; a healthy immune system; and a healthy skin and coat and provides 100 percent complete and balanced nutrition for cats of all ages. It’s everything your cat loves about Friskies, plus a little more.
Friskies is manufactured by Nestlé Purina PetCare, a global leader in the pet care industry. Nestlé Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestlé Purina PetCare is located at Checkerboard Square in St. Louis, Mo. Nestlé Purina PetCare is part of Swiss-based Nestlé S.A. – the world’s largest food company.

About MeoowzResQ
Since 2001 MeoowzResQ has been rescuing unwanted cats and kittens saved from shelters throughout California. In 2009 MeoowzResQ was designated as a 501(c )(3)non-profit rescue and has over 100 volunteers with over 300 foster kittens and cats in their fostering system.  In 2011 they placed over 1,500 cats and kittens into new homes. The rescue supplies all medical treatment, food, litter and miscellaneous supplies to their fosters. MeoowzResQ supports such a system by relying on donations from adoptions, fundraisers, private donations and partner vets.

So what are you waiting for? Head on over and check it out! I'm on my way!

In full disclosure: We were not compensated for this post. We are members of Friskie's Cat Blogger Panel and were asked if we would share this information. We were happy to do so!


  1. WoW! That sounds like fun! Me shall has to go check it out1 Me has had their games on my iPad for months and me LOVES them, particularly the treats game. Now playing with real cats! The ultimate in cat game heaven!

  2. We are very lucky that we live only minutes from Hollywood, where the Playhouse is, and my human will be going there Monday morning to take photos so I can report!

  3. Aunty Caren,
    Could you arrange that I get a special visa to visit this cat haven? It will be an educational tour for sure. purrr....meow!

  4. We are off to check it out thanks for telling us about it Cody.

  5. Lucky kitties! You're all so spoilt!!!


  6. How wonderful! And I bet no one will be voted out each week. We cats play together way better than humans.

  7. This is so "way cool" that it's almost impossible to describe! Bravo for Friskies - a most creative and fabulous idea. Hopefully those little kitties will all be adopted as a result AND people will realize just what a wonderful and supportive company Friskies is to "host" the house!!

    Sammy (and Mom)

  8. How wonderful, let's go join in the fun!

  9. thanks guys!!! Sparkle can't wait to read your updates!!

  10. How cool. We heard this is a good rescue
    Benny & Lily

  11. That does sound like great fun. WE will have to check it all out. Thanks for all this info. Take care.

  12. FaRADaY: Mowzers! I made Mommy go Right Over There! She was 33rd in line & told me she had to get back to work. *eyeroll* HUMANZ

    Maxwell: *raises paw* and as a former rescue kitteh myself, I thinks it's pawesome Friskies is working wif MeoowzResQ to feature kittehs who needz forever homes! HIGHPAW!

  13. Good for Friskies. We wish there was a rescue like that in every city. We will go check out all you told us about sweet Cody. Thank you! Hugs and nose kisses

  14. That sounds like loads of fun. We are going over to check it out.

  15. Whoa! an "MBL Fan Cave" for cats. Wonder if they have to watch Animal Planet all day. I'll try to get TW over to help me watch it.

  16. Oooh! That is SO pawsome! :)

    We will check this out for sure. And mom and dad will be in L.A. during the time the Friskies Plus Playhouse is set up ... they are hoping to see it in person!


    Moosey and Sammy

  17. @Moosey and Sammy that is too cool!! We want to see photos if you go!! Love to you too!

    I gotta get over there too! haven't gotten in yet myself!

  18. We watch TV and we use the survunt's PC. This looks interesting.

    Enjoy Florida!

  19. This is SO COOL!!! Sparkle's mom got to meet the kitties!!! What a wonderful thing for these kitties. A wonderful cause. Thank you for such an amazing and thorough post on this!
    xo Katie & Glogirly

    Pee S...Glogirly sends an extra special thanks. She said, "Thanks ALOT. Now Katie wants her own iPad."

  20. What spoiled kitties! Sounds like a great cause!

  21. I think I would like one of those houses. Do they deliver?

  22. It sounds way cool!

  23. WOW!! That sounds like kitty heaven!!

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