Thursday, August 16, 2012

"PURR MICHIGAN "Michigan Humane Society's "Pure Genius" campaign aims to increase feline adoptions during challenging summer months


Hot off the presses! When I received this email from Michigan Humane I was so overcome with the  sheer genius of this campaign that I immediately HAD to share it with ALL of you! Please share with rescue organizations in your own great state, who knows all of the good that could be accomplished?

Beautiful landscapes. Soaring vistas. Michigan's own, Tim Allen’s voice murmuring over a soft piano. Those of us  who live in the state of Michigan are  familiar with the Pure Michigan commercials, which invite tourists and “staycationers” to see Michigan's  uniquely scenic beauty for themselves. The campaign has been wildly successful in marketing Michigan as a travel and tourism destination. Now, the Michigan Humane Society (MHS) is aiming to be just as successful in finding new homes for our feline friends with the launch of its “Purr Michigan” videos.
                                                                                                       
“The warmer months are extra challenging for animal shelters and rescue groups across the country due to the high number of cats that come through the doors,” said Michael Robbins, MHS Vice President of Marketing and Communications. “In ‘Purr Michigan,’ we want to bring attention to a serious problem in a fresh, funny and unique way. Given how rewarding cat ownership can be, everyone will want to experience ‘Purr Michigan’ firsthand!”


MHS is initially launching the two web videos detailing the benefits – and at times, the unexpected bumps in the road of life, as a pet owner. 










MHS has also launched a new website located at www.purrmichigan.org. The site will include these two and all future web videos, cats available for adoption, recipes from Chef Meow-io Batali, fun cat-related facts and much more! It’s all part of an effort to get more people to adopt cats from MHS or other animal welfare organizations.

All adoptable cats at MHS include spaying or neutering, microchipping, and age-appropriate vaccinations. Feline adoption fees range from $20 to $65. For more information, please call 1-866-MHUMANE (648-6263).
The Michigan Humane Society is a private, nonprofit organization which cares for more than 100,000 animals each year, while working to end companion animal homelessness, provide the highest quality service and compassion to the animals entrusted to our care, and to be a leader in promoting humane values.








27 comments:

  1. That is brilliant! I love it! I hope lots of kitties find their forever homes as people are reminded that they can adopt all year round.

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  2. I agree, this is brilliant. As you know Bideawee in NYC is giving away cats up till August 31 because they have so many of them. I am going to share your blog with my contacts. Thanks!

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  3. @Shawn yep!

    @Michele I am so happy you are going to share. Maybe they can get in touch with each other. I shared your Bideawee post on Twitter. It is so hard for so many places right now. Thanks so much for reading!

    @The Cat Guy thanks so much! I thought so too and I hope they have success from this campaign

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  4. Let's get those forever homes coming for everyone!

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  5. Adoption campaigns are getting better than ever. Good news for kitties!

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  6. Oh my goodness! That should make efurry single Human in Michigan rush right out to get a furry best friend! We lubz this!

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  7. This is so adorable. I'm supposed to get emails from them, too. I hope more kitties find their forever homes as a result.

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  8. We wish them all good luck finding new homes and great campaign. Have a fabulous Friday.
    Best wishes Molly

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  9. Those videos are great.... Makes us want to go curl up with HH.

    Have a great weekend.

    hugs, Max, Bugsy and Knuckles

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  10. Good luck to all the purrs! Hope they find their lovely homes as soon as possible!

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  11. That is such a good idea. So much better than those adds with those horrible pictures of the poor skinny and sad dogs and cats. Good stuff and we hope it works.

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  12. THANKS EVERYONE! We hope it works too!!!

    @Marg I couldn't agree with you more!!!

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  13. hey Cody, I shared this with my former shelter organization, Contra Costa Humane SOcietyy..Thank you so much! paw pats, Savannah

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  14. @Marg...Exactly what I was thinking. Just shows how cat adoptions can be promoted in a positive way!

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  15. Hi Caren and Cody....and, okay, Dakota too (I guess you can't help being, you know, a ::shhhhh:: woofie and all.

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  16. That's excellent! We'll share this link on our Facebook page. We hope a lot of fur babies find their new forever homes through this initiative!

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  17. Just wonderful! I love that this campaign doesn't fill you with an overwhelming feeling of sadness and despair like some of the others where you have to turn the channel... this one made me smile and the videos really capture the nuances of a cat brilliantly!

    I hope it is an extremely successful campaign and that other organizations follow suit!

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  18. What a brilliant campaign! We love it!

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  19. btw my photo quote de jour are back today.

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  20. How lovely! Suxccess with your campaign. The x is courtesy of Target who's helping me type.

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  21. Just dropping by to say have an Easy Sunday! Also: SO you know Austin's sekrit?? Tell me!

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  22. @Spitty, I'll never tell!! My lips are sealed!!! MOL!! You have an "easy" Sunday too!

    @Layla I was there this morning and left a comment :)

    @Deb you summed up my feelings about the campaign perfectly!

    Thanks everyone!!

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  23. @Savannah just saw your comment, I am so glad that you shared it with your former shelter. I am so happy you loved it as much as I did!

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  24. We loved the videos! Big smiles here and such a great idea. Big (((purrs))) for some new forever homes!
    xo, Katie

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  25. I love the second ad especially! How true that is. They could do one on how a purring cat next to you makes you feel better when you are sick. Thanks for sharing. More humane societies should run ads like that, I'm sure adoptions would be up.

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